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So you have heard the term “anchor text” but don’t know what it means.  Very simply put, is is any word or phrase when written on a website has a link leading to another page.

For example, when I tell you to click here, you click that highlighted term “click here” and it takes you to another page.  In this example, it takes you to www.adobe.com/products/acrobat/readstep2.html .  

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